Prior to 2017, Latin American had an import ban on certain tech items - such as the HP Ink Tank System. Due to this import ban being lifted, my team and I were tasked with creating a vibrant, compelling and claim-driven campaign around HP Ink Tank System's spill-free ink tank replacement system.
The campaign was built about the "Spill-free Zone" concept - establishing HP as the cleanest and easiest to use ink tank system out there.
The campaign and received a lot of attention for its colorful, informational and impactful visuals and campaign concept.
Creative Credit: Creative Director: Brian Hutter | Creative Director: Karen Dunbar | Associate Creative Director: Ryan Swierczek | Copywriter: Phillip Morris